About Us

Leadership Team

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Nicola E. Vetter

Chief Executive Officer /
Co-Founder

Nicola's WHY: To connect people and their ideas to the world so they can create a life that matters.


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Peter R. Axtell

Chief Business Development Officer / Co-Founder

Peter's WHY: To help people discover their central purpose, do what they love and live a fulfilled life.


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Christopher Wayne

Chief Technology Officer /
Co-Founder

Chris' WHY: To transform confusion into clarity in order to bring joy and opportunity to others.


The Story and the Team

MotivationFinder™ is a joint-effort between Pathwise Publishing, LLC in Denver, USA and Permitto GmbH in Wiesbaden, Germany. We are a mixed team with backgrounds in psychology, data science, programming, and coaching. Our common ground is motivational theory, ontological coaching, and systemic-constructivist consulting.

MotivationFinder™ was developed over a period of two years, is based on empirically proven psychological theory and has been scientifically validated using elite psychometric standards.

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Discover exactly what you need to motivate yourself, your team, your clients, and your employees.


Introducing MotivationFinder™ - the only proven and scientifically validated assessment that measures exactly what a person needs to be self-motivated.


Pathwise Publishing, LLC
PO Box 102847
Denver, CO 80250
Phone: 1-800-585-2481
Email: support@motivationfinder.com